ArtoContent
The PHP/MySQL CMS Solution
What is Cotent Management?
Systems and processes that provide non-technical
users the ability to easily submit and / or publish time-sensitive
information. This helps organizations overcome the challenges
of managing information and publishing to the Internet or other
medias. The systems should and often do support syndication
(generally through RSS transfers).
The system should improve content (e.g. Web site) and publication
methods, reduce dependencies on technical staff / contractors
and improve electronic communications to name a few features.
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How can Content Management
Help your business?
The obvious benefit of a content management
system is that you can add, edit, and update your content
as much as you want. However the long-term advantages of a
database-driven, content management approach can be even more
valuable. There are at least three other long-term benefits
associated with using ArtoContent that can radically reduce
the long-term cost of ownership of a web site.
1. Content management extends the “shelf life”
of your site.
The typical shelf life of a web site is somewhere between
two to three years. Most sites get built, and remain pretty
much the same over the few years of their use. At some point
the site becomes embarrassingly old and desperately needs
to be redone. At this point the old site is thrown away, and
a new site is built. Such rebuilds are usually more expensive
than the initial build since the new site will usually do
more than the original. A database-driven content management
approach allows a site to be improved incrementally simply
by making changes to site templates. Such sites can evolve
over time, thereby extending their “shelf life”
well beyond that of static sites.
2. Content management allows future redesigns to
your site without having to reformat existing and archived
content.
At some point even a content management site will need to
be upgraded with a new and fresh visual design. Whereas static
sites require a complete rebuild in these cases, content-managed
sites can have a new design applied to its templates. The
entire site, including all archived content, will very quickly
reflect the new look and feel. This means that future site
redesign projects will usually be less expensive than previous
development projects, not more expensive, which is the case
with static web development.
3. Content management avoids the “loss of opportunity”
scenarios common to static site development.
Because content management based sites are easily adaptable,
you can implement all the new ideas you get for your site
even after it has been completed. Often companies get great
ideas for their sites very shortly after going live. This
is common because it’s often not until you use a site
that you begin to see additional possibilities. With static
sites, site-wide changes can be extremely costly, so such
ideas usually get tabled until the next redesign. This means
that between rebuilds there are missed opportunities that
could have maximized a site’s effectiveness. With database-driven
content managed sites, site-wide changes such as adding new
sections, implementing extranets, or a host of other possibilities,
can be easy integrated into the site without having to rebuild
it or wait for years until a redesign becomes necessary.
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