|What is Cotent Management?
Systems and processes that provide non-technical users the ability to easily submit and / or publish time-sensitive information. This helps organizations overcome the challenges of managing information and publishing to the Internet or other medias. The systems should and often do support syndication (generally through RSS transfers).
The system should improve content (e.g. Web site) and publication methods, reduce dependencies on technical staff / contractors and improve electronic communications to name a few features.
How can Content Management Help your business?
The obvious benefit of a content management system is that you can add, edit, and update your content as much as you want. However the long-term advantages of a database-driven, content management approach can be even more valuable. There are at least three other long-term benefits associated with using ArtoContent that can radically reduce the long-term cost of ownership of a web site.
1. Content management extends the “shelf life” of your site.
The typical shelf life of a web site is somewhere between two to three years. Most sites get built, and remain pretty much the same over the few years of their use. At some point the site becomes embarrassingly old and desperately needs to be redone. At this point the old site is thrown away, and a new site is built. Such rebuilds are usually more expensive than the initial build since the new site will usually do more than the original. A database-driven content management approach allows a site to be improved incrementally simply by making changes to site templates. Such sites can evolve over time, thereby extending their “shelf life” well beyond that of static sites.
2. Content management allows future redesigns to your site without having to reformat existing and archived content.
At some point even a content management site will need to be upgraded with a new and fresh visual design. Whereas static sites require a complete rebuild in these cases, content-managed sites can have a new design applied to its templates. The entire site, including all archived content, will very quickly reflect the new look and feel. This means that future site redesign projects will usually be less expensive than previous development projects, not more expensive, which is the case with static web development.
3. Content management avoids the “loss of opportunity” scenarios common to static site development.
Because content management based sites are easily adaptable, you can implement all the new ideas you get for your site even after it has been completed. Often companies get great ideas for their sites very shortly after going live. This is common because it’s often not until you use a site that you begin to see additional possibilities. With static sites, site-wide changes can be extremely costly, so such ideas usually get tabled until the next redesign. This means that between rebuilds there are missed opportunities that could have maximized a site’s effectiveness. With database-driven content managed sites, site-wide changes such as adding new sections, implementing extranets, or a host of other possibilities, can be easy integrated into the site without having to rebuild it or wait for years until a redesign becomes necessary.